Two sunbeds with illustration on top.
Lowee Bakery Branding. Case Study
Explanation for the formation of the Visual Sweet Curve from the layer of frosting on top of the cake.
Lowee Bakery logo on a grid system.
Lowee Bakery Logo Clear Spacing
Lowee's horizontal billboard on the building
Lowee Bakery Color Palettes
Lowee Bakery Typography, Font
The visual "Sweet Curve" is adapted into various different designs.
The words "Sweet Curve" with the letter "e" elongated and lying on the curved line.
A stylish man carrying a tote bag
A multi-tiered cake stand with cake on a table with teapot and teacup.
Multiple vibrant Business Cards neatly arranged.
Wooden open sign with paper hanging on top
Lowee Bakery Illustrations
Lowee Bakery Illustrations
Lowee Bakery Illustrations
Cute pastel illustration on the window glasses
Lowee's vertical billboard on the building
 Two people eating cake
Lowee Bakery Shape and Icon sets
A sticker with the words "100% Natural" and grids.
Many colorful stickers on the back of the laptop.
Lowee App Screen
Phone screen showing cake order information placed on a wooden table.
Lowee Bakery Social: Bite into Happiness, Share the Lowee Joy.
Floating cakes on the surface of a river in the forest.
Image of a swirling circular design on a light green background with the Lowee logo above.
Lowee Bakery Social: Thank You  for your order.
3 shopping paper bags with different colors
A brown paper cup leaning next to a red paper cup.
Hand holding a blue paper cup.
A hand holding two blue and white hats.
Bill is clipped onto Lowee’s cake paper bag.
Bill is clipped onto Lowee’s cake paper bag.
2 Lowee cake box
What make us unique?
Hand carrying a paper box containing a cake.
Lifting two handheld Lowee cake box high
Lowee BakeRy
Take you into Sweet World, where connection is our flavor.
Project information
Lowee, a vibrant and community-centric bakery, is embarking on an exciting project to establish a strong brand presence and launch its delectable line of sweet treats. This project aims to not only define the visual and verbal identity of Lowee but also to create a compelling narrative that resonates with the target audience.

This project marks the beginning of an exciting journey for Lowee, where the sweetness of its treats intertwines with the warmth of community, creating a brand that is not just about products but about shared moments and connections.
deliverable
Brand Strategy
Brand Identity
Packaging Design
Credits
Cyde / Creative designer
Nguyen Thanh Y Lam / Graphic designer